13 years in business · Trusted by women in 26 countries 
13 years in business · Trusted by women in 26 countries 
Why Alessa is different from everyone else and what makes it uniquely qualified to become the first Bulgarian GLOBAL fashion brand.
Alessa is the Bulgarian premium fashion leader — with over 2 million likes on Facebook... covers of Forbes and Elle...
... a record of 8000+ products sold in 24 hours… over 70 employees… and happy, loyal clients in 26 different countries.
1 Sexy, outstanding, original design that cements your image as the best dressed girl.
2 Premium quality that competes with brands at twice the price.
3Our obsession for creating customers for life.
We owe all our success to our incredible Alessas — stylish, ambitious women who expect the best and take pride in looking absolutely stunning.
And we do our best to give them their essential dose of fashion happiness.
That's why Alessa is one of the few fashion brands that offers such open-minded, risk-free conditions:
- free shipping ... - a completely seamless return process ... - a guarantee that the clothes will look even better in person ... - as well as lifetime returns.
Many people ask us if we are crazy to take such a risk.
No — not at all.
We are now confident that when you keep your promises, our customers are happy, appreciate it, and come back again and again.
Yes, sometimes we make mistakes. But we always try to fix them immediately — often putting our clients' happiness above short-term business interests.
Married.
The ultimate mission is to turn Alessa into the first Bulgarian Global Fashion Brand.
We want to show the world that in our small Bulgaria there are incredible fashion professionals who are able to create world-class fashion pieces.
If you're still wondering if you can trust us, remember this:
You're not risking anything.
With guarantees like ours, if we didn’t keep our promises, we would have been forced to close doors long ago.
Take a look at our fashion temptations — and if you like something, don't hesitate. Give us the chance to charm you.
We wish you an irresistible style — and a life full of excitement and success.
“Forget about scandals, playmates, cheap PR. In Bulgaria there is now a new breed of stars: smart, beautiful, independent, at the head of the most recognizable fashion brand in Bulgaria. Behind their success lies the irresistible design that stands out with interesting fabrics and divine prints. Let's see how Mimi and Maya of Alessa create their magic.”
READ THE INTERVIEW
“"Two sisters, one $19 site and a hard beginning. How Mimi and Maya from Alessa are creating their dream for a global fashion brand. You've come from a picturesque Rhodope village into the big city and you manage to reap great success, with minimal initial capital, making every little girl's dream come true, namely – to have your own fashion brand. Building Alessa sounds like a real fairy tale, was it really like that?"
READ THE INTERVIEW
“I adore you, you’re the best.”
I'm in love with everything. I want to have so many things and I buy them bit by bit. I feel very stylish with everything from Alessa. I stopped going to shops, I only like Alessa and I only buy Alessa. People are impressed and they often ask me where these clothes come from. Style and beauty are visible to people who care about their appearance. Thanks not only to the wonderful models but also for the professional attitude. It’s something very rare nowadays and that's why I appreciate it, and I'm also quite pleased. YOU ARE WONDERFUL. I ADORE YOU.
“I was quite skeptical about your brand”
Hello, today I received my dress and I want to thank you so much! It's more than great! I really didn't expect such good quality and I thought your “Better in Person” statement was exaggerated, but it's absolutely true! I was quite skeptical about your brand, as the Internet has a lot of “fashion websites”, but you are more than great! From the packaging to the fabric of the dress, everything is just perfect! The mask is also great, but I hope I don't need to wear it much longer.
“You’re one of a kind”
Thank you, you already have another girl in your Alessa's army 🌸⭐️🎁👸 You’re one of a kind, so far I have only heard about you from acquaintances, the Internet, and now I have tried you 😍👸👑 And I can safely say that I adore you!! ❤️
“I can't believe the clothing is made in Bulgaria”
Lovely t-shirt with an interesting print. I wore it on my birthday. My husband's reaction was: “I can't believe the clothing is made in Bulgaria. It has nothing to do with what we see in stores!" I think that says enough. 😊
“I own over 140 Alessa items”
Whatever praise I write here is not enough. Still more eloquent is the fact that my wardrobe is full of clothes, shoes and accessories for every season and to date I have over 140 Alessa items. Thanks to Mimi, Maya and the whole team!
“You work on a global level”
Well done, girls! I am proud that you are Bulgarian and that you work on a global level! Keep up the good work! You won me over both as a customer and as a fan. ❤️🌸❤️
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Contact us: 0700 20660 
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