13 years in business · Trusted by women in 26 countries

"The most recognizable Bulgarian fashion brand"

"The American dream in Bulgaria"

"Two sisters with a fashion empire"

THE MOST WANTED THIS WEEK

(7)

Ribbed Serenity Boat Neck Blouse - Black €45

Wool & Wonder Wool Vest - Taupe €71

(53)

Luxury Classic Slim Fit Jeans - Black €74

(3)

The Rhythm Of Denim Jeans - Dark Blue €74

(28)

Luxury Classic Blouse with 3/4 Sleeve and Embroidery - Black €36

(5)

The Bold Edit Blouse - Ecru €45

Cozy Elegance Knitted Sweater - Pink/Blue €60

(7)

Touch of Elegance Blouse - Seashell €53

Touch of Elegance Knit Sweater - Black €64

(3)

Ribbed Serenity Midi Rib Dress - Black €64

(8)

Desert Drift Slim Fit Jeans €86

(8)

Serene Silhouette Blouse - Light Mocha €34

(3)

Luxury Dream Jeans Slim Fit - Soft Beige €78

(4)

Wool & Wonder Wool Vest - Black €71

(4)

Touch of Elegance Blouse - Black €53

Luxury comfort Blouse €41

(38)

Denim Dream Jeans - Dark Blue €74

(18)

Playful Elegance Blouse with Long Sleeve €37

(2)

Ribbed Serenity Boat Neck Blouse - Mocha €45

(9)

Luxury Classic Bodysuit with Straps - Black €47

The Bold Edit Dress - Black €90

(1)

Playful Elegance Ruffles Dress With Detachable Belt €101

(6)

Alessa Dream Long Sleeve Blouse with Embroidery - Soft Beige €37

(39)

Luxury Classic Blouse with 3/4 Sleeve and Embroidery - Soft Beige €36

Clients in 26 countries

Made in Europe #2

2M+ followers

On social media #3

13 Years of sexy, head-turning fashion

This is our religion.

Clothes are not just clothes.

They are the most powerful form of women’s magic.

A magic that makes you feel good…
sparks love at first sight…
defeats boredom…
attracts like-minded souls…
wins quiet victories…
and above all -- reveals who you truly are.

You may know our story.

We grew up with a difficult childhood. When life presses you down, it’s natural to set small goals — to want to fit in, to be just like everyone else.

For us, however, this was our greatest fear.

To be ordinary.
To be normal.
To blend into the crowd.

That’s why, when we created Alessa, we wanted our designs to express one lifelong, deeply personal IDEA and MOTIVATION.

“Kiss mediocrity goodbye.”

Forget about boring clothes... shapeless silhouettes... average quality... cheap-looking design and fabrics.

Forget about blending in... а boring lifestyle... ordinary experiences... and small dreams.

That’s not who you are.

Your birthright is to stand out...
to be sexy...
to have fun...
to feel confident...
and create with passion the story of your life.

These designer pieces were created just for you… to do exactly that.

Today, we are over 220,000 fashion-obsessed Alessas from 26 different countries around the globe.

Join us.

Let us spoil you. And welcome to our special, loyal fashion family. : title - Image: number

“A fashion brand that will change the way you dress”

“Sisters Mimi and Maya started from humble beginnings and, in just five years, succeeded in building one of the most impressive online brands.

Raised by a single parent in the beautiful Rhodope village of Startsevo, they went on to create a fashion label that today enjoys a premium image, tens of thousands of stylish customers, millions in sales, and a social media community with no equivalent in Bulgaria.”

“How to cure depression in women?
Step 1: Visit Alessa's site. Step 2: Happiness.”

“Forget about antidepressants and their dangerous side effects. Today, we meet the Alessa sisters, Maya and Mimi, who, in just a few years, have built a revolutionary fashion brand that brings happiness to countless Bulgarian women.”

As seen on

New Arrivals

Jewel of the Night Dress €258

Touch of Elegance Knitted Pullover - Red €64

Touch of Elegance Knit Sweater - Black €64

I'm That Girl Blazer €120

(1)

Butterfly Beauty Short Dress - Rose Gold €101

Butterfly Beauty Skirt - Rose Gold €60

I'm That Girl Shorts €45

(1)

Nightfall Elegance Long Dress €142

(1)

Eternal Chic Skirt-Pants in Bouclé - Pink €67

Eternal Chic Bouclé Crop Top - Pink €64

Twilight Elegance Jumpsuit €448

Golden Aura Long Dress €138

Opulent Gleam Premier Dress €747

Wool & Wonder Wool Vest - Taupe €71

Touch of Elegance Blouse - Cloud Blue €53

Touch of Elegance Blouse - Grey €53

Fashion Move Short Trench - Black €112

Casual Charm Skirt-Pant - Black €74

Casual Charm Pants - Black €78

(2)

Perfect flair Knit Dress - Red €74

(1)

Perfect flair Knit Dress - Pink €74

(1)

Perfect flair Knit Dress - Black €74

Kissed By Moonlight Long Trousers €168

(1)

Desert Drift Boots €150

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