"The most recognizable Bulgarian fashion brand"

The clothes are not just clothes.

They're the most exciting women's magic.

Magic that forces you to feel good … ignites “love at first sight” … defeats boredom ... attracts like-minded people … wins victories ... and most of all ... reveals so much information about you.

If you know our story, you may know that we had a difficult childhood. When circumstances press you down, it's normal to have small goals - to want to fit in and just be like the others.

For us, however, this was our greatest fear.

To be ordinary, normal, to blend in with the crowd.

That’s why in creating Alessa, we wanted our clothes to express a special to us our whole life IDEA and MOTIVATION.

“Kiss MEDIOCRITY goodbye.”

Forget about boring clothes ... shapeless patterns ... average quality ... and cheap-looking design and fabrics.

Forget about blending in with the crowd ... boring lifestyle... ordinary experiences ... and small dreams. That’s not you.

Your birthright is to stand out... be sexy... have fun... feel confident ... and create with passion the story of your life.

These designer pieces were created just for you… in order to achieve exactly that.

We are over 90,000 fashion-obsessed Alessas.

Join us. Let us spoil you. And welcome to our special, loyal fashion family.